When you first look at the FedEx logo, it looks completely normal. The purple and orange lettering of the typeface stand out on all the white FedEx trucks, but what some people don't know is that there is a hidden arrow in between the E and the X. Someone recently pointed the arrow out to me and I was shocked that I had never noticed it. Now that I know it's there, I can never look at the lettering and not see the arrow. I think this lettering and typeface were very creatively done. The hidden arrow in the lettering signifies that FedEx has fast and quick delivery and is always on the go. I think the arrow brings significance to their logo and brings a hidden message that not many people know about.
here is the url for the logo.
http://www.brandspankingnew.net/img/headers/fedex_logo.jpg
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